The first thing that comes to mind when we think of Subaru is off-road driving and all-wheel drive. The brand has built a solid reputation in this area. However, the Japanese automaker's lineup isn't just aimed at rally enthusiasts. Subaru also offers more family-oriented vehicles, like the Ascent, its three-row SUV. The best part? The Ascent remains highly capable off the beaten path.
There are no major changes for the 2025 Subaru Ascent, which isn't necessarily a bad thing, as the model continues to perform well. It has seen a significant rise in popularity over the years, despite undergoing minimal changes. This proves that the vehicle simply needed time to gain recognition, as it is well-designed at its core.
Range and Pricing
For 2025, the Japanese SUV comes in six different trims, starting with the 8-seat Convenience model, which serves as the entry-level version. It starts at $48,661, a price that sits comfortably within the market average. The standard equipment is fairly comprehensive, including LED headlights, an 11.6-inch infotainment screen, and heated front seats and steering wheel — features often offered as options elsewhere.
Next is the Touring trim at $50,661, where seating changes from 8 to 7 places, but equipment levels are enhanced. The Onyx trim follows at $52,161, standing out with its darker finishes, as most chrome accents are removed.
The Limited trim is the second and last version offering an 8-seat configuration, starting at $55,661. The Sport trim, priced at $56,661, also offers a chrome-free finish but with a slightly different aesthetic compared to the Onyx. Finally, the range-topping Premier trim starts at $58,661.
Segment and Competition
With its size and seating capacity, the Subaru Ascent falls into the category of mid-size three-row SUVs. This segment is more competitive than ever. To stand out, a model must offer unique capabilities and a diverse lineup. Ironically, Subaru's SUV doesn't necessarily offer these traits but still manages to distinguish itself in its own way.
Rivals: Chevrolet Traverse, Dodge Durango, Ford Explorer, GMC Acadia, Honda Pilot, Hyundai Palisade, Jeep Grand Cherokee L, Kia Telluride, Mazda CX-90, Nissan Pathfinder, Toyota Grand Highlander, Volkswagen Atlas.
Design and Technology
Subaru's design language is one I find appealing, and the Ascent is no exception. The large Japanese SUV is both elegant and serious in appearance. Its design is detailed, which I particularly like. The Onyx and Sport trims are the most attractive in my opinion, but that's subjective.
The Ascent's interior also impresses with its distinctive look. You know it's a Subaru at first glance. The cabin is spacious and very comfortable, with little to no lack in terms of equipment.
On the technology front, the Subaru Ascent offers all the essentials and more. Its adaptive cruise control is among the most efficient on the market. While the infotainment system isn't the most intuitive, you get used to it quickly.
Performance
The Subaru Ascent comes with a single powertrain option: a 2.4-liter turbocharged four-cylinder engine. It delivers 260 horsepower and 277 lb-ft of torque, which is slightly below average. However, it's enough to allow the Ascent to tow up to 5,000 pounds, which is what really matters.
The SUV features a CVT transmission and Subaru's legendary all-wheel drive as standard. Fuel consumption is rated at 12.3 L/100 km in the city and 9.4 L/100 km on the highway.
Weak Points
- No electrified powertrain option.
- The CVT makes the driving experience somewhat lackluster.
Strengths
- Versatile, very comfortable, and well-equipped as standard.
- Phenomenal off-road capabilities.
Signature Element
What sets the Subaru Ascent apart from the competition is the combination of its size and off-road driving abilities.
Final Thoughts
The 2025 Subaru Ascent is an excellent choice, especially for families who love adventure. It's a model capable of meeting the needs of most people. In short, it's an SUV you can choose without delving into the specs and still feel confident in your decision.
Jean-Sébastien Poudrier
